A communications strategy is key for day-to-day activities and crises.

Communications Strategy


A proper communications strategy is key to public and internal relations in any organization. With a clear communications strategy, your message is clean and focused. With no strategy, you are leaving your company without a plan in a crisis situation, and forgoing valuable marketing opportunities in day-to-day operations.

Millington & Associates has been brought in to review communications strategies for many businesses as a partner when crisis communications have been necessary or as an advisory body on improving and developing communications strategies. We will help not just to establish your communications strategy, but to measure the results from your new strategy through revenue, traffic, and other key metrics.

Media Strategy

Not only have Millington principals been called upon as media consultants for business-related stories, we've also helped companies form a coherent media strategy. If your business is trained in how to properly present itself to reporters, journalists, and even internet bloggers, you gain immediate access to free publicity that can get your brand out there and do it well.

See our testimonials page for an example of how Millington and Associates implemented a successful communications strategy for John C. Munro International Airport in Hamilton, Ontario.