“Steve is the master of getting $3 dollars for every $1 dollar spent”

Sales and Marketing

The Sales Department is the lifeblood of any organization, but it can be difficult to manage and keep motivated.

With a focus on business strategy, sales and marketing, Millington is set to propel your organization forward, paving the way for effective and sustainable growth and success for years to come.

Millington can build your brand through effective segmentation, allowing you to carve out a unique position in the marketplace and apply a profitable marketing mix to reach your current and potential customers.

Click here to download a printable version of Millington & Associates Sales and Marketing services.

Areas of expertise include:

So how do you set these front-line troops up for success? Millington has years of experience in creating motivating incentive plans, instigating account planning to turn those transactional relationships into strategic partnerships, and understanding how to manage those unique sales personalities.

Sales & Sales Leadership


  • KPIs, Industry Metrics, Performance Targets, etc


  • Link to business strategy; business development planning


  • Sales team structure

Compensation and tools

  • Strategies, tools, and structure


Strategic and Business Plan Development

  • Tools, tactics, and strategies

Business Plan Evaluation

  • Unbiased review; gap analysis with Millington Model

Market Development and Segmentation

  • Market segmentation, targeting, differentiation, tactics, core vs. distinctive competencies